Agentic AI is compressing decades of operational change into a few short years, compelling consulting firms to fundamentally rethink how they price, staff, and deliver work. In this session, Certinia Chief Business Officer Prasad Narasimhan Sulur will examine the structural forces reshaping the consulting business model, from the shift to outcome-based pricing to the disruption of the traditional workforce pyramid. Drawing on nearly two decades as a senior leader in Bain & Company's software and services practices, and his role as a key author of Bain's AI impacts on services perspectives, Prasad will outline the three main imperatives for success in this new era: effectively leveraging AI, managing profitability against customer price expectations, and establishing an 'AI-native' identity. He will offer a frank look at what firms need to get right—on AI governance, delivery model redesign, and talent strategy—to capture value on the other side of this platform shift.